Campaign: Dora and the Search for Sol Dorado
From the Paramount offices in NY to the jungles of Colombia to the Colombian embassy in Washington D.C., I followed and crafted this full scale marketing campaign from start to finish to support the release of Dora the Explorer’s second live action outing
On The Ground: Colombia
In August 2024, I was sent on location in the jungles of Colombia to capture a slate of social media and promo videos with the cast and crew of Dora and the Search for Sol Dorado. My work included taking the lead on conceiving and scripting over 40 original ideas in preparation for the shoot and working on the ground to produce and shoot each piece. The goal of these assets to was to capture the movie and it’s cast of emerging talent from three strategic angles: 1) highlight the cast as the new faces of Nickelodeon and introduce the new face of Dora 2) show the scale and scope of the movie as a big exciting action adventure movie that’s really shot in the jungle and 3) to show the culturally resonant moments of the movie and the production
In The Studio: Tik Tok
Following up on the OTG shoot in Colombia, Nickelodeon was invited to try out the new Tik Tok Studio in Times Square which was a perfect opportunity to follow up with our talent in a more casual, studio setting. Taking them out of the jungle and onto the stage, I helped craft an addition 20 pieces of content (from concept to script to shooting) and was the lead producer for the shoot. We heavily emphasized trendy and fun content this time around that highlighted each of the 3 leads’ personalities and sense of humor as actors outside of the their onscreen personas.
Movie Star Energy: Key Art
If all of that content wasn’t enough to fuel the campaign, we followed up with one final shoot for the film during the big key art shoot in NYC. An additional 10 pieces of content including promos were captured to emphasize the talent as exciting new names in the film industry. This time working on a full soundstage, we created a fun mix of green screen, BTS, and organic social assets that strategically linked to the movie, but also served as tie into the upcoming 2025 Kid’s Choice Awards.