Copywriting & Producing
Designing and producing marketing campaigns sits at the center of my career experience. My role as a creative producer and copywriter is to ideate and design the campaigns that connect people, ideas, and workflows to make magic out complex challenges.
The writer/producer role bridges idea and execution: developing concepts, writing scripts, and connecting design, animation, live-action, and talent teams so the work stays focused, on-brand, and on schedule from concept to final delivery.
NICKELODEON DEI ON-AIR PROMOS
WRITER/PRODUCER - DEI TASK FORCE - NICKELODEON/PARAMOUNT GLOBAL
Nickelodeon’s DEI Task Force developed a slate of bespoke on-air promos, separate from general brand marketing, to celebrate affinity months throughout the year. I wrote and produced spots across the series, writing the scripts and coordinating teams spanning design, concept art, animation, CG, and live-action production.
Dora & the search for sol Dorado
WRITER/PRODUCER - CAMPAIGN - NICKELODEON/PARAMOUNT GLOBAL
From New York to the jungles of Colombia to the Colombian embassy in Washington D.C., Paramount tasked me as a producer with crafting a 360 marketing campaign to support the release of Dora the Explorer’s second live action outing.
I wrote and produced more than 60 original scripted pieces that we shot in studio in NY and on location in the jungles of Colombia to support the social media marketing of the film. This content focused on the fun dynamics of the 3 lead characters both on screen and behind the scenes and emphasized the legacy and passing of the baton for the Dora franchise. A follow-up shoot at TikTok’s Times Square studio added 20 more pieces of green screen, BTS, and personality-driven social, ultimate feeding into the marketing strategy for the 2025 Kids’ Choice Awards.
SUPER BOWL LVIII ON NICKELODEON
WRITER/PRODUCER - CAMPAIGN - NICKELODEON/PARAMOUNT GLOBAL
Nickelodeon turned the biggest football game of the year into the ultimate Bikini Bottom blowout! For the first time ever, Super Bowl LVIII got a slimy, splashing makeover, as we brought the thrill of football to kids and families in Nickelodeon style. Imagine live football action with SpongeBob SquarePants, Patrick, and Sandy joining the play-by-play, outrageous slime explosions after touchdowns, and an underwater halftime spectacular. This groundbreaking alternate broadcast featured live graphics, fan-favorite characters, and comedic commentary that reimagined the Super Bowl as a larger-than-life, family-friendly celebration. With the help of SpongeBob, NFL stars, and Nickelodeon favorites like Jack Griffo and Kira Kosarin, we made waves on every screen, proving that sports and slime go hand in hand. The big challenge here included “Nick-ifying” the game with scripts for penalties as explained by Dora the Explorer (with original animation), quips from the cast of SpongeBob Squarepants, hundreds of pieces of social media content throughout the campaign, and some fun slime related humor from the hosts. All of this combined with the regular game feed from the NFL resulted in the most watched telecast event since the moon landing in 1969.
TEND PRENATAL
WRITER/PRODUCER - PRINT
Tend Prenatal, the world’s first whole foods prenatal supplement bar, contracted the ARCHAEA team on multiple creative projects to develop, redesign, and rethink elements of their visual identity. Working closely with the Tend team, we completely redesigned their product brochure to include elements of illustration and brand new photography elements, overhauled their product pages with sharp new UI/UX work by designer Daniela Chun, and assisted on the creation of several new graphic elements as well as copywriting and print publishing support. All of this work resulted in new brand elements and a partial new visual identity to launch their brand new product, the Tend Postnatal Supplement bars. See our work at tendprenatal.com
TINY CHEF AAPI
WRITER/PRODUCER - CAMPAIGN - NICKELODEON/PARAMOUNT GLOBAL
For AAPI Heritage Month, Nickelodeon and Paramount+ released two Tiny Chef shorts that went on to win Silver Clio Awards. I wrote the full scripts and dialogue under the direction of series creator Rachel Larsen, directed voiceover talent, and co-directed the live-action portions alongside Larsen and the director of photography from concept through delivery.
BLUE’S BIG CITY ADVENTURE LAUNCH CAMPAIGN
WRITER/PRODUCER - CAMPAIGN - NICKELODEON/PARAMOUNT GLOBAL
Nickelodeon Brand Creative led the launch campaign for Blue’s Big City Adventure, the Paramount+ feature film based on Blue’s Clues. Wrote, produced, and edited social content and served as credited BTS producer on the film, leading a camera crew on set alongside the cast and crew. The campaign blended BTS, gamified posts featuring all three hosts, and artist collaborations to surpass engagement benchmarks, including a viral video of Steve Burns’ heartfelt message to fans.
Dora (2024) REBOOT LAUNCH
WRITER/PRODUCER - CAMPAIGN - NICKELODEON/PARAMOUNT GLOBAL
Nickelodeon relaunched Dora the Explorer on Paramount+ and linear with a social campaign for preschool and parent audiences focused on balancing nostalgia with what made the new series distinct and exciting for modern audiences. As part of the brand writers’ task force, I developed a script treatment for Dora’s interview with Vladimir Duthiers on CBS Mornings, then wrote, produced, and filmed a quick-turn video series with the original and current voices of Dora. Framing Dora as a playful, confident social persona, the content reached up to 33,000% above the brand’s average engagement.
TEDx AT Avenues
WRITER/PRODUCER/DIRECTOR - DOCUMENTARY - AVENUES: THE WORLD SCHOOL
When three upper-grade students at Avenues: The World School set out to host a TEDx event, the school’s Mastery program supported them through months of planning, set building, speaker booking, and promotion. I wrote, produced, and directed a short documentary following sisters Chloe, Olivia, and Sophia Shapiro from early planning through the event in the school’s Black Box Theater.
Links: https://www.ted.com/tedx/events/30010
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